About Me

I got into product design in 2013 almost by chance, and these days I mark 13 years of experience in end-to-end B2B and B2C products. My biggest lesson has been to always say yes to trying and learning new things.
From one of the first designers in the Wix UX Guild, to taking an AI product zero-to-one, I've tackled a fair share of problems, balancing user and business needs.
What's been most meaningful to me over all these years are the people - those I work with and learn from day to day, and those who use the products I help shape.


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Professional Experience

2025-2026
Product Designer at Elementor
_{elementor.com}

Senior Product Designer

_[2025-2026]

<sub>First designer on Sticklight, Elementor's zero-to-one, AI-first vibe-coding platform.
In 4 months I took it from vision to live product - shaping core flows and design decisions across the AI-driven workflow.
Today it has 31K+ users, 500+ paying users, with over 63K AI-generated projects opened.


[2025]
Product designer on the AI team, joining shortly after AI Site Planner's first release. Led its evolution based on user feedback - adding design, layout, and inline editing to a tool built for planning a site before entering the main WordPress-based editor.</sub>

2022-2024
Product Designer at Melio
_melio.com

Senior Product Designer

_[2023-2024] 

<sub>Product designer in the Accounts-Payable team.
Delivered core features catering to the needs of 100K active monthly users through research-driven design and execution.


[2022-2023]
Product designer on the Melio-Platform team.
Helped establish the platform from the ground up, giving business partners a customizable, white-label way to offer Melio's services. This was been a strategic business engine.</sub>

2013-2022
Product Designer at Wix.com
_wix.com

[2018-2022] Senior Product Designer

_{Sole product designer on the Editor-Platform team
building internal infrastructure that unblocked work for hundreds of PMs and designers company-wide.}

[2014-2018] Junior Product Designer 

_{Shipped core Editor features as one of the first 12 designers in Wix's UX Guild, helping build the main product used by millions of Wix users.
Founded and owned the Editor Design System (BaseUI), serving over 100 product designers from the UX Guild. Professional lead to a junior designer in design system context.}

[2013 - 2014] Design Intern

_{Joined Wix through "The Talents," a 3-month internship program for designers.
I was chosen together with 5 more to join the product design team of 6 ICs, doubling it to 12.
Helped carve the early path for what's now a 200+ person design guild.}

2009-2013
Bezalel Academy of art and design
department of Visual Communication
_Bezalel